Include an integrated blog (for either articles, videos, or news update) as a standard option for website building. Ensure that the blog is on the same domain/website as the store and that all links and product links boost SEO for the store.
Users should be able to easily rearrange their own website, within reason. Perhaps widgets could be classified as sidebar, homepage, etc. and then toggled on or off at leisure. They should be able to be dragged into different arrangements, toggled...
It is important to have the option to show customers some products on the homepage before they navigate to any other page. Allow for multiple options for customizing this "collection" or "featured products" widget, e.g.: Featured products based on...
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Planned